The homepage of your website is the first page that your visitors will see. It’s basically your welcome sign for people visiting your site so it should be engaging enough to make those people stay and explore your website. That’s a tall order for a single page, but we have compiled a list of ten great tips that have served us well in the past.
Choose a good domain name.
A domain name should be inviting, memorable and short. The key is to make it easy to type. Avoid names that are too long and difficult to spell.
Choose a clean layout that’s easy to navigate.
Having lots of text and images on your homepage can be overwhelming for your visitors and might push them away. Instead, keep it minimal, organized, and tidy.
Use images with high resolution only.
If you use images of low quality, visitors might think your website is unprofessional.
As the saying goes, a picture is worth a thousand words, so make sure your photo speaks volumes. You should refrain from creating a homepage that is too image heavy, however, as less is more in this case.
Make sure your background and color scheme match.
Pick a color scheme that blends well with the background and makes sure the background doesn’t grab all the attention away from your images and text.
Insert short calls to action (CTAs) on every page.
CTAs can get a visitor to engage in your website and navigate to other pages. The idea is to make the visitor click those CTAs, so make sure they’re short and tempting. Place them wisely on your page so that they’ll be hard to ignore.
Avoid long texts.
A homepage is supposed to make visitors understand what your website is all about. Most visitors won’t bother to read long texts because their time is valuable. People usually scroll down the page viewing images without actually reading. So don’t write too much, as people will get fed up and might miss the main point.
Keep updating your website.
If you want people to visit your website again, update it regularly. That way, people will see that your website is fresh and relevant, and there’s a very high chance they will return for a visit.
SEO is highly important.
Insert your keywords in the title, domain, description, links, and headlines. Link to other pages in your website and to other websites. If people click on your links, search engines will know that you’re a trusted authority in your niche and your ranking will be higher.
Make your contact information easy to find.
Visitors shouldn’t have to work hard to reach you. Having your contact information a click away from any page will encourage people to actually contact you if they feel the need to do so.
Short loading times are a must.
No one enjoys browsing through a slow website. Optimize all the images on your site by reducing their size without any visual impact, using the correct image format and vector images whenever you can.
With these important tips, you have the tools to start building your very own website! How exciting! Don’t worry though, you don’t have to do it all on your own.
There are plenty of website-building platforms you can use that will help implement all of these tips into your website, equipping you with themes, fonts, and more. Be sure to check out our reviews on hosts before you decide which one to use.
And remember, a website is always a work in progress and you should always keep improving and updating as you go along!